Be the voice, the eyes and the ears of your brand on social networks
Managing social networks is often much more complex than one might think, and it's not always easy to make the most of a few issues on one or other network. On the contrary, it is a real strategy to be put in place, a new language to learn, the study of the most appropriate times for publications, the keywords to insert, what hashtag to use and in what quantity.
It is common to say that social networks are nowadays indispensable for all brand communication. That these are the preferred services in a digital strategy.
Community management is the most direct dialogue between a brand and its customers.
It is based on two important factors.
1) Transparency between customers and shared content is in fashion.
2) Dialogue is an integral part of the sales process.
There is a rude question of facilitating interactions with social networks.
Almost 70% of the time, customers come directly to brands.
The interest is therefore to be able to seduce them with quality content and a solid e-reputation.
Social selling strategies give incredible numbers:
According to a Microsoft article:
- 78% of sellers who use social networking platforms fare better than those who do not.
- 86% of consumers of technological products use social networks to help them make a purchasing decision.
- 65% of B2B buyers do their research on potential sellers using social networks.
- 64% of sales teams that use social selling meet their quotas
- 400%: this is the rate of increase in IBM's sales since they started using social selling.
It is therefore essential to have complete and up-to-date profiles (personal branding strategy), to interact as much as possible and maintain relationships in order to thrive a network. But also to put oneself in the shoes of an influenceor and position oneself as such; maintain and optimize the customer experience on a professional page. The tone used is also very important, the community management is not there to be a clown, but can have fun with its customers and maintain a friendly and honest relationship.
The last step being the most important, conversion; breaking down the border between digital and real. From social networks to the bill of sale, there is sometimes only one step.