User Interface (UI) Design: Maximize the user experience on your platform
And yes, you may not necessarily think about it, but today the time spent on a website must be optimized because counted! Your customers have less and less time, so do not neglect the number of clicks to go to the final phase of the purchase. There is a sense of reading to respect also and that we will integrate into the overall design of your site.
Since the end of the 90s, we have seen new web professions, such as UX and UI coming to assist the developer profession. Even today, these professions are constantly becoming more democratic and more sophisticated. This success makes it difficult today to separate innovative strategies and operations from those trades that make them successful or, in this case, push them there.
Long before we come to a particular style or design history has taught us that it is the functionality of a service that makes it successful.
The goal is obviously to offer a user, practice, the most enjoyable use possible.
The advertising world is today turned towards experiences lived in the absence of material good. It is the trip that you will have against the product that is valued and it is your feeling that will be the focus of studies.
The key points of a platform are numerous; it must be accessible and adaptable to all formats and screens, simple functionality, useful for the user, attractive for newcomers, but still stimulating for customers who are used to it. And obviously everything has to be credible and intelligent.
More than simply optimizing the User eXperience, the UX also includes a behavioral analysis of the user, a storage of the customer data and therefore, a perpetual improvement. The realization of the action user is the great line of work of a UX, make a navigation a pleasant moment, simple fluid and reassuring.
The user experience stems from an SEO work in order to make it visible at first.
It will also be responsive, therefore compatible and automatically adaptable to the main digital media. The experience must be intuitive and simple to navigate in both ergonomics and graphics as in its functional grip. The user must also be able to answer questions that he asks easily and without having to ask them.
The UI Design, meanwhile, is more focused on the visual part even if he works hand in hand with the UX to make the navigation as natural as possible.
He will be in charge of organizing the graphic elements, (visuals, texts, animations) in order to make the site attractive while facilitating the race of the user. The UI will be objectively more directly related to its technique and knowledge while the UX will work scalable depending on the impact on users.
These trades are very different even if they often go together. The UX is a very complete expertise taking into action the UI as well as the design, architecture and other main lines of the site.