Logotype, corporate image, signature, illustration, etc.
The "visual" identity is the spearhead of the communication strategy.
In a way, it is considered the passport of the company and allows him some visibility through its various media (eg mailing, press kits, invitations etc ...). A good visual identity can solicit potential customers, but also ensure its value and reputation with competing brands.
The visual identity, an essential element.
The visual identity is something of prime importance for every existing brand, company and business, because if it is strong, it allows the company to highlight and grow its notoriety. The visual identity is not only marketing, it is mainly the reflection of its activities and areas of action, but also the reflection of its objectives. It is characterized at the same time by constituent elements proper to each mark that by its function.
In defiance of certain established ideas, the visual identity of an establishment is not only a logotype story but translates into a graphic, symbolic, colorimetric and typographic selection. These various assembled elements will come then to create the graphical universe of the mark declined in an intelligent way on all the supports used on the occasion.
In other words, the graphic summary of your business. It must represent your activity, your fields of action, your services and values. It must also be able to clipper and decline to infinity on all of your communication media.
On the so - called traditional media (print media, television, website, social networks, online advertising, etc ...) but as much as on the more unusual media (booth, exhibitions, mail, intranet, mailing, videoconference, etc. ..).
These more recent media have the advantage of symbolizing your brand universe through known signs, but on more surprising and more narrative territories.